The POP Newsletter

How an Editor Helps Your Author Brand

  • By Katherine Pickett
  • 03 Apr, 2017

Guest Post by Dave Chesson

If you want to give your books the best shot of selling, you must give conscious effort to establishing your author brand.

 A strong presence helps an author or any online entrepreneur in the same way branding helps companies. An author brand helps you establish a name people recognize and trust, which helps you sell more books.

What is your author brand?

Your author brand should be a combination of your personality, passion, and the type of work you (want to) write, edit, or create. If you haven’t already, I cannot recommend enough that you set aside some time to brainstorm what you want to be known for as an author.

This might include a certain logo, tagline, and colors among all the places you hang out as an author online. Then, as you build your audience of people who love what you write, they’ll more easily recognize you when your name, profile picture, or logo appears.

Do you want to have a humorous tone? Do you want to be known as a medical expert? Do you want to be known for your big caring heart? You’ll want to clarify what the most important things are you’re trying to exude as an author--and make them known everywhere.

Why is your author brand important?

Pieces of who you are as an author can be found all over the internet. Your author website, your social media profiles, your amazon author central page (this is a big one many self-publishing authors miss), your email signature, comments you leave on blog posts, and so on. All of these build your digital footprint, and if you’re an author, they’re also part of your author brand.

Even in person, if you’re networking at a conference, have business cards or book signings, these are all opportunities for you to create and share your author brand. Having the same logo, colors, tagline, job title, and so on creates consistency so people know what to expect.

Let’s pretend your latest book is a book about vegetarian recipes. You are trying to build a fanbase of people who value or are curious about being a vegetarian. Someone sees your book recommended online, but doesn’t buy it quite yet. They’ve never heard of you, after all.

Then they see your name pop up on somewhere randomly online and click to learn more. They know they’ve heard of you before, and maybe they want to learn a little more about you before spending money on your book. Then they come across a picture of you competing in a chicken wing eating contest! So long potential fan! Vegetarians don’t buy books from people who gorge on chicken wings.

That is just one example of many where authors lose potential fans (and book sales) by failing to pay attention to their branding online.

So if you haven’t paid much attention to your author brand or what the traces of you across the internet say, it’s time to take a look.

Get a clear idea of:

  •   What you write about
  •  The customers/readers/fans you want to attract
  •  Your values
  •  Your passion
  •  Your interests

Then it’s time to take an objective review. What does your website say about you? What does your bio on all your book sales pages say about you? What does your Amazon author page say about you? What do your social media profiles and pages say about you? You should aim for a consistent image on all of your online platforms.

Do they say that you’re a serious writer, or that you’re an amateur fiddling with this writing thing on the side?

Your books and your brand

Writing more than one book about a specific topic can help build your brand too. If you write several books related to saving and investing money, this can help build your brand as an expert in the personal finance field.

Or are you an author of vampire romance novels? Then make sure your bio has the tone of what vampire romance readers would expect.

Writing several books around a certain theme can help build your name as someone those fans begin to recognize, like, and trust.

Ways an editor can help build your brand

An editor can help authors develop a stronger author brand because editors specialize in consistency and details. They also are gifted in putting themselves in the reader's’ shoes to give a more objective perspective on what the reader wants and expects.

If you begin working with a new editor, or you have a trusty editor teammate already, make sure your author brand is part of your conversations. Then an editor can more easily identify those glaring inconsistencies that your readers will notice, but you’re blind to (see chicken wing example above).

Sticking with the same editor (if she’s great) through your series of books can be incredibly helpful because then you don’t have to re-explain what your brand/values/passions/tagline/themes are over and over again. Once you find an editor who knows what you do, knows your target audience, and can help improve your craft, the marketing part of your author job will get that much easier.

That’s what happened when I found my editor from Keep Calm Write On . Val started as my book editor, and now is the editor for my blog kindlepreneur.com , too. She helps me keep my author and online business brand consistent everywhere my work appears.

So don’t be afraid to ask if an editor can review your website, your author and book pages on Amazon, or your social media pages. Of course, you shouldn’t expect this to be pro bono, but the cost should bring a great ROI by strengthening your author brand.

About the Author

When Dave Chesson is not sipping tea with princesses or chasing the Boogey man out of closets, he’s a bestselling author and digital marketing nut. He teaches authors advanced book marketing tactics at Kindlepreneur.com . He also helps authors discover profitable book ideas through his software KDP Rocket .
Katherine Pickett
Katherine Pickett is the owner of POP Editorial Services, LLC, and the author of Perfect Bound: How to Navigate the Book Publishing Process Like a Pro.

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The POP Newsletter

By Katherine Pickett 15 Oct, 2017
Dear Reader,

I have been writing The POP Newsletter for more than six years and have accumulated some 85 posts. Unfortunately, much of that history has been lost. I will continue to add new posts and re-create the old ones, but it will take time. Please bear with me.

Sincerely,
Katherine Pickett

PS. I have purposefully left this beautiful stock photo here for your enjoyment. Don't you feel calmer already?

KP
By Katherine Pickett 14 Sep, 2017

When I listed the Kindle and Nook editions of my second novel, Race for the Flash Stone , to accept preorders, I wasn’t sure what to expect. Big-name authors routinely list their upcoming titles for preorders, and their books-in-waiting always seem to immediately pop onto the best-seller lists. But what could an unknown indie author hope to achieve by employing the same practice? The answer: Whoa, Nelly!

Of course, I hoped accepting preorders for my book would generate sales in advance of the official release, but I had no idea how many to anticipate. I set my expectations low and chastened myself to primarily treat the 60-day preorder window as an opportunity to build awareness of the upcoming release among my Facebook and blog followers. That tempered view quickly changed within days after listing the book for preorders on Amazon and Barnes & Noble’s website, bn.com.

Sales quickly accumulated, and this led to a few unexpected side benefits that continue to accrue as of this writing, two months after the official release date. In short, I received 3 powerful benefits from listing my book for preorders that led to a book launch that exceeded my expectations:

1.     Unsolicited buzz by Amazon and Barnes & Noble

2.     Faster accumulation of reviews and ratings for the new book

3.     Early read on sales level led me to boost advertising investment in first book

Before describing these benefits in more depth, it’s likely of value to provide some brief background to assist fellow newbie indie authors in determining whether my preorder insights are of value.

First, both of my novels are part of a series titled The Anlon Cully Chronicles. The first book in the series, Shadows of the Stone Benders , was released in May 2016. Race for the Flash Stone is a continuation of the story explored in Shadows of the Stone Benders , and that likely had an impact on the stronger than expected preorders, as Shadows of the Stone Benders concluded with a soft cliffhanger.

By Katherine Pickett 03 Apr, 2017

If you want to give your books the best shot of selling, you must give conscious effort to establishing your author brand.

 A strong presence helps an author or any online entrepreneur in the same way branding helps companies. An author brand helps you establish a name people recognize and trust, which helps you sell more books.

By Katherine Pickett 01 Mar, 2017
Consistent use of numerals (1, 2, 3) versus spelled-out numbers (one, two, three) is one of the most common problems I see in my authors’ writing. Most just type whatever form their fingers choose at that moment, but ultimately a rule of some kind should be established.
 
There are at least four different numbers rules that a writer could follow. Which one you choose has to do with the type of publication you are writing for and the technical level of the material. Your options include the following:
   
  1. Some publications prefer to spell out one through nine and use numerals for all other numbers. This is often called the informal numbers rule and is commonly employed in newspapers and magazines.
  2. Others prefer to spell out numbers one through one hundred and all large, round numbers (e.g., ten thousand, fifty million). This rule dominates the nonfiction trade book market, which includes general interest, self-help, memoir — most books that are sold in bookstores but are not textbooks or fiction. It is commonly referred to as the formal numbers rule.
  3.   A small segment of publications use numerals in all instances except in general uses like “I for one” or “for one thing.” I have only seen this in corporate reports, where the press has decided numbers appear often enough that it isn’t worth the time to deal with exceptions.
  4.    And then there are those publications that spell out all numbers no matter what. This is most commonly seen in fiction, where numbers are used rarely, and when they are used, it is not for exact measurements.
   
I don’t know any cute names for these last two rules, but I do know they are the simplest to follow. That is because they have the fewest exceptions. Exceptions are what make numbers rules challenging even for trained editors.
   
In fact, I’ve found one of the quick ways to tell a book that hasn’t been edited very well is to look at the treatment of numbers. If I find a bunch of inconsistencies, I figure the editor didn’t know her numbers rules and has probably made other mistakes as well. (The numbers rule is an early lesson in editing training.)
   
As the author, you can help by choosing the numbers rule that suits your type of book and following it as best you can. It’s highly likely you will make a mistake somewhere — use words where there should be numerals or vice versa — but you can help yourself and your editor by working toward consistency.
    
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